some writers are more equal than others

Recently, Dianne Jacob—writer, journalist, blogger, teacher, writing coach, not necessarily in that order—posed an interesting question on her blog. With Apple’s new iPad coming out, will publishers rush to include video in articles intended for the web? Will writers be expected to create their own videos in addition to writing? Will web writers be paid even less than their print counterparts?

Says Jacob:

While it’s clear that the iPad is a cool new development, it doesn’t necessarily bode well for publishers or authors compared to print. According to the New York Times, royalties will initially be less. And ‘Publishers acknowledge that digital content should be priced lower than the print content,’ said Carolyn Reidy, chief executive of Simon & Schuster.

Oh joy. Yet another digital medium where we can be paid less to do more.

My three questions for you are: Do you think publishers will pay us to produce video, or will it be a separate discipline, like photography? Are we writers willing to learn this skill? (For those of you already producing video, you’re ahead of the curve.) And, am I just being a crab about this cool new medium?

You can probably guess what my opinion is, from the title of this post alone. I initially responded to Dianne’s post on her site, but I think my comments were lengthy enough to warrant a post of their own. (Who knew I’d have so much to say?)

Says I:

I think it’s necessary to distinguish the medium from the technology used to access said medium. Writers who publish online are already using video as part of their work, albeit usually with other people’s videos. To my mind, the question is how does accessing an article online differ when using an iPad as opposed to any other portable device such as a laptop or smart mobile phone. The screen real estate is larger, and presumably easier to read (and watch videos). But I honestly don’t think the iPad has completely obviated the need for the newspaper just yet. I can read the SF Chronicle on the BART and leave it lying around for the next reader. I can also read the paper on an iPad, but I’d be worried about breaking it, dropping it or having it stolen from me. If I could get a daily newspaper printed on some form of smartpaper (like the intelligent, computerized paper recently shown in the Battlestar Galactica prequel “Caprica”), I probably would.

Still, mobile technology is laggy when it comes to playing video. I avoid watching videos on my iPhone because I can’t stand waiting for the damn things to load. At least a newspaper is still there to read when the BART stalls somewhere in Oakland just before crossing the Bay, as it invariably does. Most mobile devices still fail to get a clear signal under such circumstances. There goes your video and the article in which it’s embedded. Were you wanting to click to the next page? Ah, too late!

All that said, I do think writers who publish online might want to expand their skill set if only to stay relevant. Publishers will take any lame excuse to pay people less than they ought to; the print vs. web canard is just a symptom of the industry’s failure to stay current. It’s offensive and foolish to pay online writers less money while attempting to create a strong online presence. If the idea is to create a more compelling web experience, then surely the writing being published online should be worth the money that pays for it. You get what you pay for, and if the publishing industry is paying less for online work, they’re expecting less. Not the best way to “synergize” one’s web presence. The publishing industry needs to make a fundamental shift in philosophy: web publishing is not secondary, or less than print publishing. Rather it’s a different way of distributing information, which requires a vastly different approach to the readership, the “content” (I hate that term), profits, advertising, and so on. Publishers need to stop dabbling in WWW as though it’s some passing phase, a cesspool populated by idiots and twelve year-olds. People will pay for quality (video game industry, anyone?), and quality means paying people to produce good work, including writers, photographers and, er, the folks who make videos (videographers?).

Head over to Dianne’s site to read the other comments, and leave one of your own.

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perfecting the potato pancake

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Now that Chanukah is over, and those who eat them have presumably had more than their fill of latkes, I’m very late or perhaps one year early in offering up some tips for the perfect pancake. Perhaps small potato pancakes dolloped with crème fraîche and topped with salted salmon roe and chives are just the right appetizer for a New Year’s Eve party? Or not, if your body still remembers stuffing itself silly with the things just a couple of weeks ago. Either way, these notes will eventually come in handy.

My tips on latke making technique, in order to form a more perfect pancake:

  • Oil: Having experimented with different oils and fats, I’ve found that the cleanest burning oils with the highest smoking point are grape seed, sunflower and safflower oils. This year I used cold-pressed grape seed oil, a very viscous oil that smells of grapes and a little like chardonnay. Goose schmaltz might be tasty, but I haven’t used it to cook latkes. Other animal fats have proven unsatisfactory, as has clarified butter. Whatever oil you use, be sure it has a relatively high smoking point. An oil with a high smoking point can be heated to a given temperature–say, 425°F–without smoking. Here’s a useful chart that lists cooking oils in order of smoking points. [Ed. note: I now use palm oil to fry my latkes, specifically, this palm oil shortening (which is also ethically sourced). Most of the unsaturated fats are removed from ordinary palm oil, resulting in a colorless shortening without trans fats or hydrogenated oils. This palm oil has a high smoking point and cooks cleanly.]
  • Potatoes: Choose a starchy potato with a relatively low moisture content, such as the reliable Russet or Idaho potato. Soggy latke batter will yield soggy pancakes. Similarly, low moisture, high-starch batter will produce a more crispy cake.
  • Grating or processing: Does an authentic latke require bloody knuckles, or will the modern ease of a food processor suffice? Ask any latke enthusiast and you’ll likely get a thirty minute lecture on the topic. Having tried both methods, I prefer the texture of hand grated potato pancakes to that of processed. My favorite grater is the Kyocera julienne slicer, a ceramic mandolin that retails at around twenty five US dollars. The julienne mandolin produces thinly grated potato strings that cook quickly without remaining raw in the middle. They crisp up nicely as well. But I’m no pedant, nor a glutton for torture. If you’re cooking for twenty, by all means, use a food processor.
  • Getting the potatoes to stick together: I’m a purist. I like my latkes without any eggs. Why ruin the crunch of a good latke with fluffy eggs? Serve them on the side if you like, but there’s really no need to include eggs in your latkes. The trick to latkes that stick together without falling apart is, once again, low moisture and high starch content. After grating your potatoes and onion, squeeze out as much liquid as possible by placing the batter in a fine mesh sieve over a large bowl. Squeeze and knead out the liquid through the sieve, but retain the water in the bowl. By the time you’ve squeezed out all the liquid and seasoned your potato mixture, you should have a thick layer of potato starch sediment at the bottom of your bowl. Carefully pour off the water, but keep the sediment. Use a spoon to scoop up some of the potato starch and mix it back into your potato mixture. The dampened starch binds the potato and onion like glue, and the starchy coating helps the pancakes brown and crisp in the pan. As you form the pancakes, keep squeezing out liquid. Mix in more potato starch if the batter looks raggedy.
  • Preventing discoloration: Alternately grate the potato and onion. Mix the batter between gratings. The onion juices prevent the potatoes from turning odd shades of gray. You can also add a small pinch of baking soda to do the same.
  • Seasoning: I use about 1 heaping teaspoon of sea salt per 2 pounds of potatoes, and one medium or large onion. I use as much freshly ground white pepper as I feel like grinding in before my arm wants to fall off. If you’d like to put green stuff in your latkes, dill goes very nicely. But salt and pepper alone is classic and lovely.
  • Forming the pancakes: This is a bit tricky. You want to squeeze the batter before it hits the pan, as a last ditch effort to eliminate moisture and encourage potato cohesion. But you don’t want your latkes to be heavy and leaden, like your Aunt Mildred’s wayward matza balls. I like to flatten the pancake as much as possible after squeezing, then loosen it a bit so that it isn’t heavy. Don’t worry about creating a perfectly round latke. A more rustic pancake with unkempt potato hairs looks homier and boasts the coveted crisp, lacy edges.
  • Frying: A cast-iron pan is your naturally non-stick friend. It heats up slowly, but retains heat very well. Add more oil to the pan than you think you’ll need. You don’t want to deep fry your pancakes, but you don’t want the oil to be too shallow either. The pan should be at a constant medium-high heat. The oil is hot enough when it bubbles continually at the edges of your pancakes, it’s too hot when it begins to smoke. Monitor the oil and move the dial up or down to keep the pan at the right heat. Place the tip of each pancake in the pan using a spatula, then gently slide out the spatula so that the batter rests in the pan. This gradual slide into the oil does two things: the cool batter doesn’t lower the temperature of the hot oil and you’re less likely to sustain burns by inadvertently splashing yourself with very hot oil. Everybody wins.
  • Spacing the pancakes: The refrain I always heard from my dad whenever I helped him in the kitchen–don’t crowd the pan. Once more for emphasis, this time in all caps: DON’T CROWD THE PAN. Your pan should be large enough to fry as many latkes as you want to fry at once. To put it another way, only fry as many latkes as will comfortably fit in whatever size pan you use. In other words, the oil in the pan should stay hot enough to bubble and brown the edges of your pancakes. If your latkes start steaming, looking soggy or limp, or absorbing vast quantities of oil without browning, you’ve crowded the pan. Keep some space around each pancake. How much space and how many pancakes? When in doubt, just cook fewer latkes at a time. Alternatively, keep two pans going on two different burners.
  • Browning and crisping: A good, crisp latke just happens. No amount of checking, flipping, checking again will make your pancake brown faster. In fact, potchkeing with your pancakes will almost certainly guarantee a soft, wimpy latke. How will you know when it’s time to turn them over? They’ll be a medium-brown color around the edges. If a pancake is browned around the edges except for one area, you’ve got a cool spot on your burner. Gently turn the latke so that the soft edge is in the hotter area. When that part browns, carefully turn over the pancake. If the latke is merely golden and you want a little more browning, you can turn it over again after the flip side has browned.
  • Apple sauce: This traditional latke topping is very easy to prepare. Core and coarsely chop a few apples and place them in a pot. Squeeze over some lemon juice and add a little water. Heat on a low flame until it looks like apple sauce. Cool, serve. Really, that’s it. The apples reduce to about half their volume. If you’re serving a large crowd, chop as many apples as it takes to fill a medium to large pot. Conversely, for a small dinner, fill a small to medium pot with chopped apples. I don’t bother peeling the apples. You can remove the peels by pressing the resulting apple sauce through a large-holed sieve. The peel remains behind while the sauce goes right through. No need for sweetener, homemade apple sauce is quite nice on its own. Use a variety of tart and sweet apples for a more nuanced flavor. Season with a bit of ground cloves, cardamom, allspice and cinnamon, if you like.
  • Avoiding fried potato smells: Open a window and keep the fan on above your stovetop. There’s nothing worse than old fried potato smell, except perhaps old cabbage smell.

And remember, the first farkakte latke goes to the cook.

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vegan hot chocolate that omnivores love

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Vegan hot chocolate is not an oxymoron. It exists, and it’s delicious. Curious? Read my ramblings and find the recipe at my Oakland Cooking column on Examiner.com.

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my favorite grocery store

 coconut thin sauce

As a rule, I prefer the farmers’ market to the supermarket. The farmers’ market is so much more vibrant, and of course, the produce is incredibly fresh. But I do have my favorite local shops, among them, one with the unusual name Sun Hop Fat #1. Why do I love Sun Hop Fat and what is that weird looking jar of goo? Find out more at my first post for the Examiner.com.

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remembering keith floyd

Not many people here in the US seem to be familiar with the larger than life figure that was Keith Floyd. He was a uniquely talented cook, restaurateur and cooking show host in the UK. It has been said of his shows that he would deconstruct the very idea of a cooking show on camera, and then put it back together again before your eyes. I was lucky enough to have discovered his shows on my local BBC station while living in Israel. Read more about why I’ll miss Keith Floyd over at BlogHer.

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tinkering with tubers: sweet potatoes done different

I don’t often post my husband A’s recipes here, not because I don’t like them. On the contrary, A is a very creative cook who fearlessly combines spices, sauces, and ingredients like mixed media. Yemenite spice mix with Thai hot sauce and local butter? No problem. If it complements his main ingredient, A uses it.

The reason I don’t often post his recipes is that they’re so… well… off the cuff. Getting him to tell you what he’s put in his star dish is like herding cats, to use a dusty old metaphor.

For example:

“Man, A… these sweet potatoes are fantastic! Whadja put in ’em? Butter, right?”
“Yes, butter. Also some hot sauce and coconut syrup.”
“And soy sauce, right?”
“Yes, just a little bit. And some salt. That’s it.”
“That’s it? Wow. Wait there’s some pepper in here too, right?”
“Oh right, yeah. Ground pepper.”
“Mmm… So how much coconut syrup?”
“Oh who knows. Just a little.”
“And hot sauce?”
“You know. A bit.”

One hour after dinner:

“Oh I forgot. I put in some baharat too.”
“Oh, baharat!”
“Yeah, and also some paprika.”

At this point, I’ve given up trying to figure out precise amounts. A has no idea himself. And I’m sure that tomorrow he’ll remember some other ingredient he’s forgotten to mention today. No matter. That’s part of the charm of his recipes—he enjoys tinkering and I enjoy the tasty results.

Here’s as close as I can get to a recipe for A‘s delicious sweet potatoes. They’re sweet and spicy with a little bit of heat, yet they’re also buttery and comforting. Do some tinkering of your own, and see what kind of kitchen alchemy you come up with.

a’s spicy sweet potatoes

butter
olive oil
sriracha hot sauce
coconut “thin sauce” (syrup) or molasses
splash of goji berry wine
a sprinkle of baharat spice mix
a sprinkle of paprika
salt and pepper to taste

  • Melt some butter and olive oil in a large enamel pot or pan on medium heat.
  • Coarsely chop 2 large sweet potatoes and soak them in water for a minute.
  • Drain the sweet potatoes and add them to the pan.
  • Stir and add spices and sauces.
  • Cover and cook for about 20 minutes.
  • Towards the end of cooking, season to taste with salt and pepper.
  • Correct seasoning and serve.
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weirdo cookies

weirdo cookies

Sometimes I find myself itching to bake something. It usually happens over the weekend, thank the gods. When else would I have time to search the web for a good recipe for whatever I’m hankering for, prepare the ingredients (is there a law of nature which states that butter softens more slowly when you’re dying for a cookie?), get out the measuring cups and spoons, bowls, pan, whisk, follow the recipe, wildly diverge from the recipe, spill flour and sugar all over the kitchen counter, bake, cool, and finally, load the dishwasher, clean the counters and ponder mopping the floor. Believe me, just writing that ridiculous run-on sentence is nearly as exhausting as actually doing everything it describes.

Still, there’s something primally satisfying about the alchemy of baking. Think about it… a cookie is so much grander when you’ve made it yourself. Moreso when you follow the recipe only loosely, exchanging one ingredient for another, and adding in yet others. What happens when you leave out half the sugar? Replace it with honey? How about oat flour instead of wheat? Sometimes you wind up with a gloppy mess. Other times a tasty treat. You might create a Mona Lisa (OK, maybe Warhol’s soup can) or Frankenstein. It’s the definition of flying by the seat of your pants. Exhilarating. (Really!)

The main thing to remember is to keep the ratios more or less the same. If you remove a wet ingredient, replace the moisture you’ve lost. The same rule applies to dry ingredients.

These cookies are the fruits of a windy Sunday afternoon and a hankering for homemade chocolate chip cookies. I made two versions of this cookie, one with chocolate chips and the other with candied rangpur lime peel. As it turns out, I rather preferred the latter.

weirdo cookies

These cookies are loosely based on a gluten-free recipe from Elana’s Pantry. My goal was to make wheat-free chocolate chip cookies. I wound up with oat flour-cornmeal-cardamom-rangpur lime peel cookies. Pretty tasty ones too.

1 cup whole grain oat flour
1 cup almond flour made of blanched almonds
1/2 cup finely ground cornmeal
1 TBS light brown sugar or evaporated cane juice
1/4 tsp sea salt
1/4 tsp baking soda
1/4 tsp ground cardamom

10 TBS melted butter
1 TBS vanilla extract
1/4 cup agave nectar
1 egg

a handful or two of candied rangpur lime or other citrus peel

  • Preheat the oven to 350 degrees F and line a baking sheet or pan with parchment paper.
  • In a large bowl, sift together the dry ingredients except the citrus peel.
  • In a smaller bowl, combine the wet ingredients.
  • Add the wet mixture into the dry ingredients in thirds. After adding a third of the wet ingredients, mix until almost absorbed. Repeat with the remaining thirds.
  • Add in the candied citrus peel and combine.
  • Drop the dough onto the baking sheet by the tablespoon and flatten each one.
  • Bake for 10-20 minutes. Ten minutes for a more tender cookie, twenty for a crisper one.
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slow food nation

taste pavilion @ slow food nation 08

I attended the Taste Pavilion at Slow Food Nation last Sunday evening. This was the first Slow Food sponsored celebration of American traditionally produced foods. The food was enjoyable, the lines were not.

At $65 a pop, was it worth navigating the crowds?

Read more about it at Well Fed on the Town

 

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oakland: food mecca

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OK, maybe not, but there is plenty of good, even great food to be found in my particular neck of the SF Bay Area woods. (If I ever massacre a cliché like that again, please shoot me.)

Check out my update on Oakland eateries over at Well Fed on the Town.

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yomuledet (birthday)

Today’s my day. Here’s a clip of Israeli musician Berry Sakharof and Infected Mushroom singing Berry’s song “Yomuledet” (birthday). English translation below.

(The frackin’ embedded YouTube thingy doesn’t seem to work with my template. Here’s a link to the video clip instead.)

Birthday

Today’s your birthday
Look here’s a secret, old and new
Slice the bread
Touch something a little perfect

It’s the middle of the night
I thought we might sleep
But something’s catching
Catching deep in my throat

True you know
You’re so amazing
Before you run away
Come without fear
Take me just like this

Today’s your birthday
I thought almost all the details through
Got you a room
Blue sky with stars

True you know
You’re so amazing
Before you run away
Come without fear
Take me just like this

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